Email & SMS Marketing Services & Management
Email/SMS marketing is a critical component to nearly every successful digital marketing strategy – with an average 42 times return on ROI.
- Increase sales & leads
- Enhance customer engagement
- Increase brands awareness
- Increase your Conversion Rate
Improve your CRO with Email and SMS Marketing
Custom Email/SMS Marketing Strategies
We understand that your business is unique, which is why your email marketing strategy should be too. Our expert team will work with you to understand your business goals then make recommendations to build a winning strategy that drives results.
Email/SMS Template Design
Our expert team of designers is here to assist you. We know how to optimize your design so that it displays beautifully across whatever device or browser your users may be on.
Email/SMS Marketing Automation
Our team creates custom-built email automations that keep your buyers and users engaged at every stage of the buying process. From cart-abandonment emails to behavior-triggered emails and more, we have you covered.
Campaign Management & Content Creation
Once we've developed our strategy, our team will help execute your email automations and campaigns from start to finish. Our in-house team is equipped to help with campaign setup, content creation, design, and more.
Strategic and tactical planning for integrating email marketing with other channels such as direct mail, paid social and in-store experience.
Tracking & Reporting
Working with you, our team will establish a set of key performance metrics that we'll use to benchmark our progress over time. We'll provide detailed reporting around open rates, CTRs, conversions, website traffic, and more.
Email/SMS Marketing FAQs
Why do I need an email & SMS marketing strategy?
Email marketing is critical to keep your audience engaged with personalized content, delivered when it matters most. Email remains one of the most effective marketing channels, accounting for approximately 23% of online sales.
What kinds of emails or SMS can you create?
We plan and execute a variety of email and SMS marketing campaigns such as informational newsletters, special promotions, welcome sequences, and so much more. Chat with our team to learn more about our email marketing services.
How do I know if my email/SMS marketing campaigns are successful?
You should always measure metrics like open rates and click-through-rates (CTR) as part of your email marketing strategy. Beyond those standard metrics, you’ll also want to establish more specific KPIs for your email campaigns that can be tied to larger business goals like leads and sales. If you’re not sure how to establish KPIs for your email marketing efforts, our expert email marketing team can get you started.
How does email/SMS automation work?
Email automation is a powerful way to send more personalized and segmented emails to your audience. Email automations are triggered based on a user’s behaviors or actions (or lack of certain behaviors/actions). There are endless possibilities when it comes to creating custom automation workflows.
How do I grow my email/SMS subscriber base?
Email & SMS marketing is only effective if you have a captive audience to send your messages to, which makes growing your subscriber base critical. There are numerous ways to grow your list such as offering special discounts, providing value-added content, and more.
How should I use email marketing as part of my overall digital marketing strategy?
While email marketing is effective on its own, it’s extremely powerful when executed in conjunction with your SEO, paid search, social media, and other digital marketing initiatives. As a full-service digital marketing agency, we can help you create a comprehensive digital marketing strategy that leverages email marketing as part of your overall plan.
Will you be able to capture my brand's voice?
Yes, this is one of our specialties. Our Content Marketing team will work directly with your company to understand the nuances of your brand and tone.